Privacy Policy

Last update of this privacy policy – June 22, 2023.

Before using this site, please read this privacy policy carefully.

We are committed to ensuring that your information is safe and protected.

Questions And Contact Information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact the owner of the site below.

By Email:

This Privacy Policy is applicable to the website operated by DemandPath Inc. (“Business”) and sets out our policy on the gathering and use of information on this site and our other sites (collectively “Sites”). Business is committed to providing safe websites for visitors of all ages and has implemented this Privacy Policy to demonstrate our firm commitment to your privacy. Business complies with Canadian Federal and Provincial privacy laws and regulations including the Personal Information and Electronic Documents Act.

Collection Of Personal Information

Personal Information is information about you that identifies you as an individual, for example, your name, address, e-mail address, comments or telephone number.

What We Collect

We collect information that you voluntarily provide to us through responses to newsletter signups, subscription signups, downloadable content, surveys, search functions, questionnaires, feedback and the like. We may also ask you to provide additional information such as your e-mail address, phone number, company name and other company details if you want to obtain additional services, information, participate in a contest or to resolve complaints or concerns.

Where We Store It

Personal information you share with us is stored on third-party database servers that have been identified and confirmed to have security measures in place to keep information safe. Google Analytics is used to track session information such as IP address, mobile device, visit counts, pages viewed, etc.

Protection Of Information

Our Commitment To Security

We have put in place physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. Business applies security safeguards appropriate to the sensitivity of the information, such as retaining information in secure facilities and making personal information accessible only to authorized employees on a need-to-know basis.

How Does We Use Information Gathered About Online Visitors?


Before forwarding us any personal information, please be advised that any information gathered on our Sites may be used in the aggregate for research and development relating to our Sites and/or for future site development (i.e., market research for content or products to provide based on popularity) and, if you ask us to, to send you promotional materials.

Subscriber Profile & Contact

In particular, we use information gathered about you for the following purposes: to monitor interest in our range of products and to assist us to tailor the content of our Sites to your needs by collecting information about your preferences through tracking of patterns page views on our Sites; to create a profile relating to you in order to show you the content that might be of interest to you and to display the content according to your preferences; and, in circumstances where you have indicated that you wish to receive additional information, to send you information about us and promotional material about our products together with details of any offers we may have available from two to three days a week.

Promotional And Informational Offers

With the permission of an online visitor, information submitted at the time of registration or submission may be used for marketing and promotional purposes by Business provided notice of this fact is made available online. If a visitor objects to such use for any reason, he/she may prevent that use, either by e-mail request or by modifying the registration information provided. Business uses reasonable efforts to maintain visitors’ information in a secure environment. If you have submitted personal information and want to change it or opt-out, please contact us as described below.

Sale Of The Business

Sale or transfer of information that can identify you, to another party would only happen in the sale of the website itself. Business reserves the right to sell all information collected as listed here in the sale of the company. Otherwise, no information given to Business through sign-up forms is sold to third-parties.

How Long Is Information Held For?

If you purchased a product or service made by Business, information is stored securely following federal and provincial regulation timelines.

  • Subscriber information through any email sign-up form on Sites is held until you unsubscribe.
  • Google Analytics tracking data is held for 12 months.
  • Sites Privacy Policy Agreement tracking information is held for 12 months, or until cookies are cleared on your computer.

All such information mentioned can be requested to be erased at the subscribers own doing via email or direct mail, except for such information needing to be held for regulatory and legal purposes, both federally and provincially.

Third-Party – In Accordance With Legal Requirements

Business may disclose personal information that you provide on its Sites to any third parties other than to a Company agent as well with: i) in accordance with the terms of this Privacy Policy, or ii) to comply with legal requirements such as a law, regulation, warrant, subpoena or court order, and/or iii) if you are reporting an adverse event/side effect, in which case Business may be required to disclose such information to bodies such as, but not limited to, Canadian and/or international regulatory authorities. Please note that any of these disclosures may involve the storage or processing of personal information outside of Canada and may therefore be subject to different privacy laws than those applicable in Canada, including laws that require the disclosure of personal information to governmental authorities under circumstances that are different than those that apply in Canada.


Business, in common with many website operators, may use standard technology called “cookies” on its Sites. Cookies are small data files that are downloaded onto your computer when you visit a particular web site. You can disable cookies by turning them off in your browser; however, some areas of the Sites may not function properly if you do so. Cookies are used for Google Analytics and Privacy Policy acceptance.

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability or functionality of our Services.

Protection Of Children Online

Business considers the protection of children’s privacy, especially online, to be of the utmost importance. We do not knowingly collect or solicit personal information from children nor do we allow them to become registered users of, or to request information through, our Sites or help-seeking information lines.

Age Of Consent

By using this site, you represent that you are at least 18+ or the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

Information Collected Automatically

The following additional information applies to our Sites that require registration. Generally, you are not required to provide personal information as a condition of using our Sites, except as may be necessary to provide you with a product or service that you have requested, or for Google Analytics session tracking.

Other Links

There may be links from our Sites to other web sites; note that this Privacy Policy applies only to our Sites and not to web sites of other companies or organizations to which our Sites may be linked. You must check on any linked sites for the privacy policy that applies to that site and/or make any necessary inquiries in respect of that privacy policy with the operator of the linked site. These links to third party websites are provided as a convenience and are for informational purposes only. Business does not endorse, and is not responsible for, these linked websites.

Policy Change

If we alter our Privacy Policy, any changes will be posted on this page of our Site so that you are always informed of the information we collect about you, how we use it and the circumstances under which we may disclose it.

Acceptance Of Privacy Policy

By using this Site or any other Business Site or interactive banner ads, you signify your acceptance of our Privacy Policy, and you adhere to the terms and conditions posted on the Site. By submitting your information, you agree that it will be governed by our Privacy Policy.